Flatworld Knowledge has been creating something of a stir lately with its plan to introduce free, open textbooks into the higher education market. I recently had the chance to talk with Flatworld’s chief marketing officer, Eric Frank, about what’s wrong with the textbook industry, what Flatworld is trying to do about it, and how a business can be sustainable when it gives its core product away for free.
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posted on September 16, 2008
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