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	<title>Comments on: Nonprofit Web Windfall at Work</title>
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		<title>By: Michele Martin</title>
		<link>http://www.missiontolearn.com/2007/09/nonprofit-web-windfall-at-work/comment-page-1/#comment-26</link>
		<dc:creator>Michele Martin</dc:creator>
		<pubDate>Fri, 14 Sep 2007 03:40:54 +0000</pubDate>
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		<description>This is a really great case study in looking at how smaller nonprofits can use social media. I think your point about needing to tie social networking into other marketing strategies is really well taken. Part of what makes these tools so effective is the network effect of different tools feeding and building off of each other, but you have to play those linkages out to their full extent, I think. Great analysis!
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		<content:encoded><![CDATA[<p>This is a really great case study in looking at how smaller nonprofits can use social media. I think your point about needing to tie social networking into other marketing strategies is really well taken. Part of what makes these tools so effective is the network effect of different tools feeding and building off of each other, but you have to play those linkages out to their full extent, I think. Great analysis!</p>
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